As well as improving the quality of life of our clients, part of our responsibility is to help spread mental health and brain awareness in the community. We hope you enjoy learning and understanding more about the latest findings in neuroscience and brain / mental health from around the globe.

The Science Behind Our One-on-One Brain Training:


The Learning Model is grounded in the CattellHorn-Carroll (CHC) theory of intelligence, which describes thinking as a set of seven broad abilities: comprehension knowledge, long-term retrieval, visual-spatial thinking, auditory processing, fluid reasoning, processing speed, and short-term memory.


According to the Learning Model, an individual takes information in through the senses (input) that must be recognized and analyzed by the active processing system (working memory, processing speed, attention). This executive control system determines which information is unimportant, easily handled, or requires thinking.


Unimportant information is discarded from working memory. If the input contains important information about data that have already been stored in the knowledge bank, it is quickly retrieved and converted to output, such as speaking or writing. If the information has not been previously stored, higher thinking processes must then occur.


Reasoning, auditory processing, and visual processing must be used to solve the problem or complete the task. If the task is practiced often enough, however, the information is stored in the knowledge bank, which will decrease the time between input to output. This occurs because the higher thinking processes can then be bypassed.


Attention: Focus over time, despite distraction, or while multitasking

Processing Speed: Think and perform tasks quickly and accurately

Working Memory: Hold on to and use information during the learning process

Auditory Processing: Distinguish, blend, and segment sounds accurately

Visual Processing: Create and picture mental images while thinking or reading

Logic & Reasoning: Reason, form ideas, and solve problems

Long-Term Memory: Efficiently recall facts and stored information

Our Training Methodology:


BrainRx cognitive training programs target and re-mediate seven primary cognitive skills and multiple sub-skills through repeated engagement in game-like mental tasks delivered one-on-one by a clinician or cognitive trainer, supplemented by digital-based training.


The tasks emphasize visual or auditory processes that require attention and reasoning throughout each 60- to 90-minute training period. Using a synergistic “drill for skill” and meta-cognitive approach to developing cognitive skills, the program incorporates varying levels of intensity, hierarchical sequencing of tasks, multiple-task loading, and instant feedback from the clinician or trainer.


Training sessions are focused, demanding, intense, and tightly controlled by the clinician or trainer to push students to just above their current cognitive skill levels.


Deliberate distractions are built in to the sessions to tax the brain’s capacity for sorting and evaluating the importance of incoming information. This ability to correctly handle distracting information and interruptions is the foundation for focus and attention skills.


1. Brain training must be practiced. Because brain training builds skills, it can’t be taught in the classroom. It must be practiced, like learning to play tennis or the piano.

2. Brain training that gets the best results is done one-on-one with a personal trainer. Teaming with an experienced trainer provides accountability, motivation, and—ultimately—life changing results.


3. Brain training exercises need to be intense, requiring concentrated repetitions in order to train skills quickly.


4. Brain training exercises need to be targeted in order to address specific weak cognitive skills.


5. Brain training exercises need to be done in a particular sequence. Small challenging steps don’t overwhelm the client, but allow the trainer to continually challenge the client incrementally and keep them engaged in the training.


6. Brain training exercises must be progressively loaded. Loading incorporates multitasking and is a fast-track way to take a new skill and make it a more automatic skill.


7. Brain training, to be effective, requires immediate, accurate feedback. Instant, effective reinforcement and adjustments keep training focused and intense.

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Abilitiez locations in the UK and UAE are licenced BrainRx training centres.

© 2018 by Abilitiez. Initial website was proudly created for Abilitiez by Ruth Smith in 2016.

Images on this site are licensed images from BrainRx, and Abilitiez own images.

Privacy Policy

Abilitiez  Ltd is committed to respecting and protecting your privacy.

We  provide cognitive skills assessments, tailor made brain training programs, workshops, corporate training and consultancy services directly to individuals, to sponsored individuals, and to employees via their employing organisation.

We will only use information provided to us for specified and lawful purposes as provided under the General Data Protection Regulation guidelines and will handle this information both responsibly and respectfully.

This statement tells you what to expect when we collect personal information via our site. For GDPR compliance, the data controller is  the Chief Operating Officer, Abilitiez Ltd , Regus – Cardinal Point, Park Road, Rickmansworth, WD3 1RE.

Information we collect from you via the website

Abilitiez Ltd fully complies with the Data Protection Act 1998 and GDPR guidelines.  We may collect and process the following data about you:

Information that you provide by completing and submitting a form on our website:

Details of your visits to our site and the resources that you access, although these are not individually identifiable. Please note that information submitted to Abilitiez Ltd over this website is normally unprotected until it reaches us and therefore users should not send confidential details via our online forms. Please note that any links to other websites on our site will have their privacy policies and that we do not accept any responsibility or liability for these policies.

Cookies :we use Google Analytics cookies on our site to understand how the site is being used to improve the user experience. The cookies collect information about our site including the number of visitors to the site, where the visitors have come to the site from and the pages they visited. All user data is anonymous. Click below for more information about Google’s privacy policy or to opt out of being tracked by Google Analytics across all websites.

By using and browsing our website, you consent to cookies being used. If you do not consent, you must disable cookies or
refrain from using the site. Most web browsers allow some control of cookies through browser settings. To find out more about cookies, how to manage them and how to disable them visit

Referrals: written referral information we receive typically includes, but is not limited to, name, address, phone number, email address, date of birth, and medical information. This information enables Abilitiez Ltd to ensure that the service provided is both appropriate for the situation and enables delivery of the service. Where instruction from a referring party has been received by Abilitiez Ltd to provide services, we will seek your explicit consent to share your information prior to any interactions. If we are asked to provide written assessment, update and discharge reports to the referring party, then explicit consent will be sought from you.

Storage of Personal Data: Abilitiez Ltd has used all reasonable care in compiling the content of this website but cannot accept liability for any errors or omissions. We will update material errors in the information in a timely manner, if we are made aware of such errors. As part of service provision, Abiitiez Ltd may collect data from additional sources including, but not limited to, professional practitioners, schools, employers, and medical practitioners. Data created by Abilitiez Ltd may include, but may not be limited to, assessment findings, communication and observation notes, written reports and electronic communications. Data will only be held and processed where it is necessary to support the legitimate interest of our business except where such action will be overridden by your interests or fundamental rights and freedoms which require protection of personal data.

How your data is stored: Abilitiez Ltd works on a paper and electronic basis.  All data stored by Abilitiez Ltd is done so within an encrypted cloud area and all Abilitiez Ltd equipment utilised to access this area is secured using anti-virus and firewall software. Access to stored information is bound by signed data protection statements by operational and training personnel of Abilitiez Ltd. Individual passwords are issued and changed periodically to give controlled access.Any data transmitted by Abilitiez Ltd by email is sent via encrypted emails.

Processing of Data: data will only be held and processed where it is necessary to support the legitimate interest and vital interest of our business, except where such action will be overridden by your interests or fundamental rights and freedoms which require protection of personal data.

Sharing information: you have the right to access all information held about you in accordance with the GDPR. Where Abilitiez Ltd is holding data related to the provision of professional services, this data may be requested by the referring party (data controller). We may require valid forms of identification in order to process your request. Please note it can take up to one month for this data to be provided.

Data security breaches

Abilitiez Ltd takes management of your personal data extremely seriously and takes all reasonable steps to appropriately secure your data. In the event that a data security breach occurs, you will be notified at the earliest opportunity (either directly or via a referring party where applicable) and information will be provided regarding the nature of the breach and action being taken. Notification to law enforcement agencies and ICO will be given as appropriate.

Retention and destruction: assessment information and training results information will be retained for a minimum period of eight years as a regulatory requirement. In the case of a child’s record, the records will be retained until the 25th birthday (or 26th birthday if the patient was 17 at the end of their training).

Review: this policy may be updated as required to ensure its compliance with data protection legislation and to exercise best practice.