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Cathryn: We would do a, I would write post or Allen would write a post around productivity or something that was based around the journal. One we talked about habit forming, morning routine, so it was stuff that was very specific to what we talk about in the Self Journal. From there we created these content upgrades which were essentially like PDF guides or some sort of additional content that you could get for free for your email address. We interviewed some successful entrepreneurs and found out what their morning routine looked like and then we put it into an inggropahic PDF so it was about 26 pages or so, and then we had that as sort of an upgrade. We each read this post and then you could download it, so that was pretty successful.
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